Nothing Phone (4a) Pro: Why the Midrange Segment Is Where the Real Battle Is Being Won

Nothing just dropped the Phone (4a) Pro — and it's already selling "way over target" before even hitting shelves, according to CEO Carl Pei.

At €499, this is what happens when a brand refuses to play the annual flagship upgrade game. Instead of chasing spec sheets, Nothing built the thinnest full-metal phone on the market at just 7.95mm, packed a 144Hz AMOLED display reaching 5,000 nits, and delivered a triple-camera system with up to 140x zoom.

This is exactly why we brought Nothing into the Tekpoint portfolio. They think differently — and European consumers are responding. Nothing understood something most brands still haven't: premium doesn't have to mean €1,000+. It means giving people something they actually want to use every day.

The midrange segment is where the real smartphone battle is being won right now. And Nothing is winning it.